Finally, the moment we’ve been waiting for… The Interflora Stylebook, conceived and art directed by The Horti-Culturalist, is currently online here. Created with the florists from Interflora France’s Groupe d’Art Floral, photographer Bastiaan Vandenberg and graphic artist Alain Bourdon, the book is intended as an inspirational guide to trends in cut flowers. The title Elementerre is a play on words, as trends bring us back to basics and to the elements (no more plastic beads or cellophane, thank you very much). The hands, eyes, and tools of the artisan are also key, summed up in this image of florist Patrick Kokinopoulos finishing the cover composition… Voila!


~ by lisacwhite on November 29, 2010.

One Response to “ELEMENTERRE”

    Finally a company that understand how to reinvent their products
    to become relevant and provocative at the same time…!

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